Like so many other products, jewellery sales are increasingly moving online rather than taking place in a traditional brick and mortar store. Shopping online is of course quick and convenient, plus it allows you to shop from places far away from your location.
While being able to see a piece of jewellery and trying it on in person is great, the downside is the inconvenience of needing to travel to a store and being limited to what that particular store has available. You’ll also miss out on beautiful artisan jewellery created by independent designers who generally don’t have bricks and mortar stores (like us!).
While there are plenty of upsides to shopping for jewellery online, you do need to take care and pay attention to the right things to avoid some of the pitfalls. Even if you feel like a seasoned pro when buying jewellery online, it’s still a great idea to have a refresher when it comes to what to be wary of.
If you avoid our top 7 Online Jewellery Shopping Mistakes, you’ll be much more likely to have a positive experience and will enjoy wearing your beautiful new pieces for years to come.